Client
Shingle Creek Center
The center had strong tenants and deep community roots, but lacked a clear identity and cohesive marketing presence. There was no single narrative tying the space, the businesses, and the surrounding community together.
The challenge wasn’t awareness alone. It was relevance.
My role was to help reposition Shingle Creek Center as more than a strip mall, and reintroduce it as a community hub.
Role:
Director, Cinematographer, Video Editor
I studied the tenants, the neighborhood, and the cultural makeup of the surrounding community. From there, I built a brand narrative rooted in inclusion, ownership, and everyday connection.
Shingle Creek Center
Shingle Creek Center is a dynamic, community-driven destination that blends commerce, culture, and innovation.
I create and manage social media content that highlights the businesses, events, and community experiences at Shingle Creek Center. The goal is to increase awareness, encourage community engagement, and position the center as a welcoming destination.
