Francis Sampah

I know I’m a bit of a unicorn—someone who thrives at the intersection of creativity, strategy, and human connection. With over 15 years of experience, I’ve built a career fueled by a curious mind, a knack for solving problems, and a deep love for the arts—whether film, design, or photography. These passions shape how I tell stories that resonate with diverse audiences and leave a lasting impact.

I take a hands-on approach to creative services, rolling up my sleeves for everything from concept development and strategy to storyboarding, cinematography, design, editing, and final production. Understanding the nuts and bolts of the creative process allows me to lead with clarity and empathy, empowering teams to bring their unique perspectives to life.

As the founder of Egobee, I’ve led my agency to achieve 200% growth in brand visibility and a 60% boost in customer engagement. But beyond the metrics, what drives me is creating work that feels authentic, thoughtful, and truly connects with audiences.

Rooted in my diverse background and lifelong curiosity, I’m passionate about pushing creative boundaries, fostering strong collaborations, and delivering campaigns that are as meaningful as they are effective.

My Approach

For me, understanding why we’re creating is at the heart of everything I do. It’s vital to dig into the goal, the product, the audience, the timeline, and even the current state of society and trends. Being authentic and real in our work ensures we create something with true essence and identity.

I believe in being thoughtful and sensitive, paying close attention to detail, and delivering on time. Research is my constant companion—it helps uncover insights that shape ideas into meaningful stories. Collaboration fuels my process, and I love working with teams to bring their unique perspectives to life. Together, we create work that feels honest, intentional, and impactful.

Skills

Creative

  • Multimedia: Video production, photography, motion graphics
  • Graphic design and branding
  • Social media content creation and management
  • Web design and development
  • Copywriting and content creation
  • UX/UI design
  • Creative direction and leadership
  • Concept development and ideation
  • Storyboarding and visual storytelling
  • Art direction for photo and video shoots

Strategy

  • Brand strategy and identity management
  • Budgeting and resource allocation
  • Campaign development and execution
  • Audience segmentation and targeting
  • Customer journey mapping
  • Market research and competitive analysis
  • Digital marketing strategy (SEO, SEM, email marketing, and paid ads)
  • Data-driven decision-making and analytics

Project Management

  • Team leadership and collaboration
  • Cross-functional communication
  • Workflow optimization and task delegation
  • Agile and Kanban methodologies
Technical Skills
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects)
  • Final Cut Pro
  • Figma and Sketch for UX/UI design
  • Project management tools: Asana, Trello, Jira
  • CMS platforms: WordPress, Squarespace, Wix
  • Google Workspace: Docs, Sheets, Slides, and Drive
  • Social media tools: Hootsuite, Buffer, Sprout Social
  • Basic knowledge of HTML, CSS, and JavaScript